Web 2.0 sites are a general name that are given to a group of websites that give you the ability to quickly create a page or mini-site on any topic imaginable. Web 2.0 sites can be an important part of your online marketing strategy.
Because of their ease of use and their ability to rank well quickly, they can sometimes perform better than traditional domains.
Web 2.0 sites come in many different varieties.
Some of the most common and easy to use are Squidoo.com, Hubpages.com and Blogger.com.
All three offer the ability to create a niche site or page in a matter of a few minutes.
Here are five reasons why you need to use Web 2.0 sites in your Internet marketing approach.
1.They are easy to create.
When you use Hubpages, Blogger blogs or Squidoo lenses as part of your Internet marketing approach you can have one set up within an hour or less.
All they require is free registration of an account to get started. Since they are hosted on the parent website, there are no coding, graphics or layout problems to worry about. You can even use PLR content or resale rights content to fill the page.
2.They can be tightly targeted.
If you are creating a product that has several different subtopics, you might have trouble hosting content on all of those subtopics on your main website.
This is where Web 2.0 sites can come in handy. If you know that people are interested in organic food will probably purchase your gardening book, then you can create Web 2.0 sites that are directly related to organic gardening to draw in those potential buyers.
3.They can help you rank well.
Your Web 2.0 sites will build on the existing PageRank and Alexa ranking of the main website. This means that instead of starting with scratch with these factors, you’ll be able to build on the authority of these sites.
It’s not uncommon for new Web 2.0 sites to rank better than a traditionally built site with the same keywords.
4.They are interactive.
People have the ability to comment, share and otherwise interact with the page in ways that are just not possible with sales pages. When visitors are able to interact with pages, they are more likely to come back to visit them.
The interactivity will also help the pages to rank better in the search engines because the site is being more consistently updated.
5.They can create a link building network.
With a little planning you can make a powerful backlink network between Web 2.0 sites and your main sales page.
Create one of each and link your Squidoo lens to your sales page and your Hubpage. Link the Hubpage to your sales page and your Blogger blog. Then link your Blogger blog to your sales page and your Squidoo lens.
This will boost the ranking of all of the pages and increase your chances of being found for your selected keywords.
Talk soon,
-Gabor
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